- A two way communication that can create mutual understanding and positive relationships with important publics and manage the reputation of the organisation by searching the needs of the publics.
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About Us...
- Future PR Practitioners..!
- Kota Kinabalu, Sabah, Malaysia
- We are a class consist of 22 people which has been together since December 2006.
summary of definition:
ReplyDeletetwo way communication,mutual understanding and positive relation,researching the need of the public,reputation,and counselling the organisation's management
"Public relations helps an organization and its publics adapt mutually to each other." And the essential functions of public relations include research, planning, communications dialogue and evaluation.
ReplyDeletePublic relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.
ReplyDeletePublic relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.
Public relations is effective in helping:
* Corporations convey information about their products or services to potential customers
* Corporations reach local government and legislators
* Politicians attract votes and raise money, and craft their public image and legacy
* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services